In session on Tuesday morning, November 10, the Brownwood City Council approved adoption of a new municipal logo.

The new logo features rolling hills as a nod to Brownwood’s geographic location at the top of the Texas Hill County. The Pecan Bayou celebrates the natural beauty and recreation along the waterway in Fabis Park, Riverside Park, and the Lednicky Rest Stop.

Previously, city staff presented conceptual logo options to the council during a workshop on May 12th, and one design was unanimously selected by the council members. “The new logo is a bridge from old to new,” explained Mayor Stephen Haynes. “It pays homage to the ‘Brownwood Feels Like Home’ logo by integrating the rising sun and font style and gives a new look to the traditional ‘City B.’ The rising sun is the most notable element that represents a bright future for our city.”

The new logo will be used for the City of Brownwood as an organization, providing an identity that is separate but also complimentary of the Feels Like Home logo and current community and tourism marketing.

The new logo will be utilized on vehicles, stationery, digital content, apparel, social media, and communication materials.

Brownwood residents can expect to see city materials, signage, social media and other communication channels transition over the coming weeks and months.