Over 24 days of the State Fair of Texas, Sept. 30–Oct. 23, 2022, more than 2.2 million visitors (2021 figures, at https://bigtex.com/about-us/daily-attendance/) will attend from within and outside Texas. The State Fair of Texas, one of America’s largest, longest (since 1886), and most historic state fairs, provides a unique venue for the promotion of heritage tourism as a vitally important Texas product.
EARLY’S “Destination Day” is October 17th from 10 a.m. to 6 p.m. EARLY’S community banner and promotional literature will be on focus display that day, enhancing the statewide presence throughout the large booth.
Residents of EARLY and BROWN County will also be encouraged to come to Dallas and attend the Fair on that day. Tickets are available at bigtex.com/info/tickets, providing general admission and access to all Fair exhibits and free shows. A discount coupon is available online.
“We are thrilled to showcase EARLY as a focus destination at the State Fair this year,” said Tammie Virden executive director of the Texas Forts Trail Region. “The Fair amazing place it is to visit, and we look forward to sharing that information with travelers from all over the world who come to enjoy it.”
The Texas Heritage Travel booth is the only statewide travel exhibitor at the Fair, where it has participated annually for more than a decade. Staffed by Texas Heritage Trail Regions personnel and partners, the both operates as a miniature visitor center, displaying banners and information about all ten of the state’s Heritage Trail Regions and distributing nearly two tons of free brochures, visitor guides, maps, and community-branded items throughout the duration of the Fair.
The Texas Heritage Trail Regions are an award-winning heritage tourism initiative of the Texas Historical Commission, serving the state since the program’s founding in 1968 as the Texas Travel Trails, and serving every county of Texas since 1998.