Howard Payne University invites the public to the second installment in the Community Leadership Lunch and Learn series, featuring a meal catered by Sodexo and a presentation by HPU personnel. The event will be held Tuesday, October 26, from 11:30 a.m. to 1 p.m. in the Bullion Suites of HPU’s Mabee University Center.
Dr. Julie Welker, chair of the Department of Communication and professor of communication at HPU, will lead the presentation, titled “The Media Mix: Maximizing Small Business Presence in the New Media Market.”
“In an increasingly mediated world, businesses must understand the new media mix to posture themselves in the most competitive position,” said Dr. Welker. “This presentation will address the PESO (Paid, Earned, Shared and Owned) model of strategic communication and give small business owners practical strategies to manage their reputation, advertising and strategic messaging.”
Dr. Cory Hines, HPU president, expressed his enthusiasm for this latest installment of the Community Leadership Lunch and Learn series following the success of the first event, held in the fall of 2019. The 2020 event was postponed due to precautions related to COVID-19.
“It’s always a great pleasure to host community leaders at our campus as part of the Lunch and Learn series, and even more so after having to postpone this event in the wake of COVID-19,” said Dr. Hines. “I look forward to another excellent opportunity to strengthen the bond between HPU and our community as we enjoy a meal and learn together.”
Proceeds from the event will support student scholarships at HPU. Individual tickets are on sale now for $15 each. Table sponsorships are available for $300 per table and include tickets and VIP parking for eight guests, as well as recognition at the event, in the printed program and through related publicity.
A limited number of table sponsorships remain available. For information on acquiring a table sponsorship, contact Jacob Rohrer, assistant to the president for special projects, at jrohrer@hputx.edu or at 325-649-8010.